In-store radio - Tailored just for you.
In your venues, carefully curated music will be played following the latest global standards. An integral part of the branded radio service is the broadcasting of your advertisements, promotions, announcements, jingles, and a diverse selection of music genres.
The branded radio service is designed for all sectors, from hospitality (restaurants, cafes, clubs…) to boutiques, shopping centers, supermarkets, beauty salons, bookstores, retail chains, hotels, gas stations, betting shops, business premises, and various other activities.
Along with quality music and advertising content, our service includes applications for managing your radio content: MRM – My Radio Manager is an application that allows you to control the music content in your venue. It offers a vast selection of playlists and the flexibility to change music genres as needed to match the atmosphere in your establishment.
Branded radio for clients with a network of retail locations features a specially developed application for managing advertising content, the "Business Panel."
Among the many capabilities of the Business Panel, the most significant is that you can fully manage all marketing campaigns, announcements, and notifications in each location separately.
Read more about services for business clients at Business Clients.
ADVANTAGES OF SELECTED MUSIC
Carefully chosen music significantly influences a company's image. Music contributes to a better atmosphere in and around your venue. By carefully listening to your needs and targeting your audience, we help your guests feel comfortable, impact the atmosphere, and create better entertainment.
The type, tempo, and other parameters of music affect the time guests spend in your establishment, the speed at which they consume drinks and food, and their movement within your venue.
Music editors at World Wide Multimedia, with over 30 years of experience in shaping music for various clients, know how to create a pleasant experience for customers. They focus on your brand while retaining a passion for music, making a difference between mere background music and music that transforms consumers into engaged listeners.
A good selection of music also positively affects the motivation and work of your employees. Well-motivated and satisfied employees provide better customer service, enhancing the quality of your services. It's proven that music in the workplace increases productivity by alleviating stress and tension, masking unpleasant sounds, and contributing to a sense of privacy. People who listen to music are more creative and complete tasks faster than those working in silence.
Playlists are updated regularly to align with customer and brand needs. Leveraging knowledge and respecting customer and employee habits, playlists are updated to keep them fresh. The sequence of music is never repeated, and the speed and tempo are adjusted based on the time of day and other customer needs.
By alternating blocks of Italian and French music in supermarkets, retailers managed to increase sales of Italian and French wines and cheeses during the periods when this music was played. Customers were more inclined to choose wines and cheeses from those countries. *Source: psycnet.apa.org/psycinfo
IN-STORE RADIO: ID JINGLES, PROMOTIONS, ADVERTISEMENTS
In-store radio, combined with music, allows you to broadcast only your promotions, advertisements, and offers in your venues. Using World Wide Multimedia's unique service, the broadcasting of (ID) identification jingles for your brand portrays your company as modern, dynamic, and a trusted source.
Within the In store Radio service, the programming of advertising messages is carried out using the Business Panel application or can be programmed by our support team in coordination with your marketing department if needed. Upon your request, advertisements can be broadcast more frequently, less frequently, or according to a predetermined media plan.
WWM has its own production of advertising jingles, along with successful collaboration with numerous production companies. We can meet all your requirements in the shortest possible time. The advertisements we produce can be used for broadcasting in other media as well.
The entire music broadcast on our In store Radio service is of top-quality audio compression at 320 Kbps, 44100 Hz, 16 Bit, stereo. World Wide Multimedia employs a Digital Radio Audio Processor, which refines the output signal and evens out the volume of all songs in the playlist. This ensures that the music is consistently leveled and never over-modulated. WWM uses professional broadcast software developed entirely by our IT team for the broadcast of all radio stations.
Within the In store Radio service, the programming of advertising messages is carried out using the Business Panel application or can be programmed by our support team in coordination with your marketing department if needed. Advertisements can be broadcast more frequently, less frequently, or according to a predetermined media plan.
WWM has its own production of advertising jingles, along with successful collaboration with numerous production companies. We can meet all your requirements in the shortest possible time. The advertisements we produce can be used for broadcasting in other media as well.
The entire music broadcast on our Branded Radio service is of top-quality audio compression at 320 Kbps, 44100 Hz, 16 Bit, stereo. World Wide Multimedia employs a Digital Radio Audio Processor, which refines the output signal and evens out the volume of all songs in the playlist. This ensures that the music is consistently leveled and never over-modulated. WWM uses professional broadcast software developed entirely by our IT team for the broadcast of all radio stations.
